The establishment of an endowment in the spring of 2014 marked the beginning of a new era in fund-raising at PBS. Placed under the wing of the PBS Foundation, the newly created endowment represents an essential step toward our long-term goal of guaranteeing the financial security and operational stability of PBS and its member stations.
The endowment will provide PBS with the fiscal flexibility to meet future economic challenges and will function as an economic cushion during periods of financial uncertainty. It will allow PBS to invest in new ventures and take advantage of unforeseen opportunities when they arise. It will give donors a number of attractive options for making major philanthropic gifts to PBS, gifts that because of the work PBS does will have a lasting impact on our society and will better the lives of millions of Americans. Finally, the endowment will bolster public confidence that PBS and its member stations will not only endure but thrive, and will continue to provide the content and services that have made the Public Broadcasting Service the most trusted institution in America.
The goals and priorities of the PBS endowment are, and will continue to be, closely aligned to the PBS strategic plan. Funding will be sought for activities within several broad categories, which have been chosen so as to strengthen the organization and support programming initiatives that are crucial to its future. High on the list of current funding priorities is the development of new content for distribution and consumption through conventional (television, online, mobile) and yet-to-be developed distribution platforms. The types of content toward which endowment support most likely will be directed include arts and culture, science and nature, children’s education, history, and news and public affairs.