Scheduled to officially launch in Winter 2012, Creative Time’s Artists on the News is a new global initiative that aims to bring the artist’s voice into mainstream media, providing a unique spin on current events while reaching broad new audiences. Overseen by an editor with substantive journalism experience, this dynamic website aims to show artists as informed and critical thinkers who actively participate in social change. Artists on the News will feature daily, multimedia news by and with artists, from podcast interviews and editorial pieces to actual live news reporting in places of conflict, and will also bring the voices and perspectives of our Global Residency artists to a broader audience.
Artists on the News strives to break into the mainstream media, beyond art world press like ArtForum, to simultaneously encourage broader thinking on current events and introduce artists to diverse new audiences. An advisory council consisting of 20-25 media experts, social justice workers, and major cultural figures will help shape our content and introduce us to thought-leader sites like the Center for Investigative Journalism or online content producers like Slate. We will partner with other online media outlets to reach an anticipated audience of 1,000,000 viewers annually and our editor will work to link our artists’ content to other relevant news stories through blogs, podcasts, and online news outlets like ProPublica and Democracy Now. We also hope to eventually create a speaker’s bank that will allow more mainstream media outlets easy access to the unique and informed artists featured.
In October 2010, we successfully executed a soft launch of the concept in partnership with The Huffington Post that reached over 14,000 people. During the launch period, an interview with artist Laurie Jo Reynolds on prison reform was re-posted through prison industry blogs reaching over 5,200 new users. Within the next 2 years, we hope to establish a dedicated radio partnership with a station like WNYC and national news outlets in order to maximize the reach of Artists on the News and fulfill our mission to increase awareness of artists as active citizens positively working within communities, combating injustice, and shaping society.